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The brief was to create social buzz amongst parents ahead of the launch of Disney Junior’s Lion King spin-off The Lion Guard. This was pitched as ‘The Mane Event’, and was voiced and co-scripted by my son Stanley, aged 5 at the time.
No dogs were hurt in the making of this ad, but some were mildly humiliated.
AWARDS
PROMAX UK 2016
GOLD - Best Children's Spot - Originated
BRONZE - Best Use of Social Media
CREDITS
Toby Wright - Co-Creative, Director
Matthew Stephenson - Co-Creative, Offline & Online Edit
Will Frances - Sound