Steve was the talented offspring of me and my producer-wife Toby Wright, who had been briefed to come up with an original (and cheap) idea for a spot promoting Disney XD’s autumn schedule. Born from searching through b-roll from an earlier shoot, Steve raced to a Gold award at Promax UK before firmly establishing himself as the de facto channel mascot.
Here’s Steve explaining “how eclipseses work”:
And here he is welcoming a new face to the channel:
Steve’s wanderlust soon meant that he travelled to pretty much all Disney territories around the world. Indeed, he briefly enjoyed an unlikely career as some sort of baseball-capped video game vlogger in Latin America:
Eventually he turned that baseball cap backwards before performing his own ‘rap’ on a US campaign, at which point we requested he be euthanised for the protection of his own dignity.
RIP Steve. You deserved so much better.